Blogger news

Thursday 27 December 2012

Shangri-la Hotel | Global, Corporate and Operational strategies

Strengths and limitation of the Shangri-la Hotel strategies

Strengths and limitation of the strategies
Global level strategies

The hotel has employed well formulated strategies that will be implemented to ensure the hotel reaches the global ranking. However, exporting the Asian culture may face challenge of being accepted especially in the areas where western culture has thrived.
Corporate level strategies


For example the external growth strategies are up to date and will enable the hotel to triumph in regions with strong competitors. Each corporation in the partnership gets grater returns than they would have if they were not in the alliance.
Business level strategies

The strategies adopted to ensure the hotel becomes a renowned business entity are admirable. For instance the hotel prospect to open branches globally will increase its returns and at the same time offering low cost services. Though, if care is not taken the hotel management may loose its core value as it integrates with other corporations.
Operational-Level strategies

These management functional strategies are worth of admiration. Both the distinct and core processes are run smoothly to ensure the hotel remains top in the hospitality industry.
Conclusion
List of Books on Hotel Strategies
Shangri-la hotel management adopts a corporate social responsibility approach where transparent and accountability is emphasized. The hotel has a well able team of staff and support system that have expertise and knowledge in hospitality industry. The team is able to integrate the Asian culture and the local culture where the branch is established.  Finally, the hotel has set principles to enhance decision making. These policies/principles include guaranteed reservation, privacy of clients and best services and product.

No comments:

Post a Comment

Do not post any un-related message...